Our approach to membership engagement and growth begins at the strategic level—helping associations understand their value propositions and analyzing if it varies from different membership segments, such as geographical, size and member type, for example.
Our process can also include exploring what the market share is of prospective members. Our team can then analyze how the association is communicating value, review the onboarding/renewal process, identify unmet needs and ultimately design a customized plan that generally will include specific messaging, as well as mailers, social media (including paid campaigns), and other outreach methods with defined goals, timelines, and metrics of success.
Capabilities in this area include:
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