An organization must have a sound understanding of its direction to determine if has arrived at a desired state of mission achievement. This includes environmental scanning of its place in an industry or profession as well as whether it is functioning at its most optimum. It also includes making sure it is using the correct metrics to determine progress. Our specialized capabilities in this area are about taking the extra step in fully charting a path to the future vs. simply following a cyclical state of operation year after year. Conditions and industries change, and if associations are not taking stock of where they are relative to that change, they can find themselves in a state of diminished relevance in the blink of an eye.
Capabilities in this area include:
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